The bath, body and home wellbeing brand has opened a new store in Fort Kinnaird

The new space, in addition to the existing store in St James Quarter, will provide shoppers with an immersive journey through Rituals’ distinctive range of luxurious bath, body, and home products, all thoughtfully designed to inspire moments of mindfulness and self-care in everyday life. 

Covering 285.4 m2, the new store at Edinburgh’s Fort Kinnaird Shopping Centre brings the Rituals’ immersive and holistic retail experience to life, engaging customers through storytelling and wellness-focused offerings. 

The launch represents a significant milestone in Rituals’ ongoing UK growth strategy, underscoring the brand’s dedication to delivering luxury wellbeing experiences in high footfall leisure retail locations. Rituals’ arrival further strengthens Fort Kinnaird’s beauty and lifestyle line-up, enhancing its appeal to shoppers looking for premium, experience-driven retail. 

Annemarie Forsyth, managing director, Rituals Cosmetics (UK & Ireland), said: “We’re delighted to announce the opening of our new store at Fort Kinnaird in Edinburgh, a vibrant shopping destination that brings together the best of this historic and cultural city. At Rituals, we’re committed to helping people discover moments of calm and connection in their everyday lives. Through our carefully crafted bath, body, and home collections, we strive to nurture wellbeing and inspire mindful living. We look forward to welcoming the Edinburgh community into our new store and sharing the Rituals experience with them.”