The House of Bruar has been named one of Scotland’s top four luxury experiences in this year’s Scottish Thistle Awards – a national recognition reserved for destinations that define world-class Scottish hospitality, craftsmanship and style

Lead image: House of Bruar

Joining Johnstons of Elgin, Knockinaam Lodge and Trump Turnberry in the coveted shortlist, The House of Bruar stands proudly among the country’s most exceptional names in luxury – just missing out on the overall prize to Knockinaam. For visitors from Scotland and far beyond, it remains a true Highland landmark – a place where country fashion, fine food and Scottish art come together in one elegant setting. 

Its selection celebrates the business’s private after-hours shopping experiences. These exclusive evenings welcome small international groups to explore the store in complete privacy – often arriving by helicopter – for personal styling, bespoke catering and introductions to the Scottish designers, artists and makers whose work fills its renowned retail and gallery spaces.  

House of Bruar’s managing director, Patrick Birkbeck

Managing director Patrick Birkbeck says: “We were delighted just to be shortlisted in such amazing company; a humbling achievement that belongs to every member of our team. Luxury, to us, isn’t about money or status — it’s about pride, precision and the pleasure of being properly looked after. Whether someone flies in from Dubai or drives up the A9 for a plate of fish and chips, we want them to feel like our most important guest. 

Visitors to House of Bruar’s art gallery

“My parents, Mark and Linda, built The House of Bruar to celebrate Scotland’s finest design, produce and landscape. Thirty years later, we’re still flying that flag.”  

Today more than 330 people work across House of Bruar’s Perthshire store and nearby warehouse at Ballinluig, supplying customers from Blair Atholl to Boston, with sales to the USA currently showing a remarkable 50% growth year on year. 

More about House of Bruar can be found at houseofbruar.com