Find style and festive cheer at this Glasgow icon

Laings Christmas returns with large-scale light installation and festive campaign

Following the one-year anniversary of luxury jeweller Laings’ move to Buchanan Street, the brand celebrate Christmas for the second time with a bespoke installation that covers the front of the historic Rowan House. Loved by locals and tourists alike in 2024, the brand has welcomed sparkle back onto the Style Mile with the help of well-known production company Blachere Illumination. Dazzling with over 22,296 Led bulbs, the display is complete with the addition of an impressive 2.10m W and 1.83m H large gold sparkling bow that wraps around the entire front of the building. The spectacular display utilises high performance lighting whilst still allowing low energy consumption.

To further spread the magic of Christmas sparkle and infusing excitement into George Street, Edinburgh, Laings have adorned their Edinburgh showroom with a dazzling festive display. Renowned for their captivating installations and floral artistry, Wildflower have paired with the brand to bring the new campaign to life and bring festive cheer to the capital. The bay projection is decorated with several 10ft Christmas trees and garlands, complete with twinkling lights and red décor.

Fine jewellery at the Glasgow store

This November Laings also unveils its new seasonal campaign, ‘Wrapped in Radiance’, a dazzling celebration of glamour and craftsmanship. Featuring exquisite pieces from the brand’s fine jewellery collection, the campaign showcases vibrant gemstones and brilliant diamonds, each designed to shine with timeless elegance. Captured exclusively within the stylish Trocadero’s bar at Crossbasket Castle, it brings festive sophistication to life in an intimate and luxurious setting.

Sharing his thoughts and expectations for the Christmas season, Managing Director, Stuart McDowell stated:

“After an exciting year at Laings, we’re delighted to welcome the festive season to all our showrooms. Christmas is a truly special time for our brand, and this year we wanted to celebrate in style, bringing our fine jewellery collections to life with displays that illuminate our showrooms and add true festive spirit to the streets of Edinburgh and Glasgow. As we enter this season, our commitment to expertise and exceptional service remains at the heart of everything we do.”