Seeing the first flicker of festive lights always give the Christmas season that initial sparkle, and Laings dazzled outdoors (and within its flagship showroom) with the launch of their Christmas campaign –’The Heart of Christmas’ – on 7th November

The large-scale installation awed onlookers and shoppers in Central Glasgow as they passed, with a spectacular display that utilises high performance lighting whilst still allowing low-energy consumption. The luxury jeweller worked closely with well-known production company Blachere Illumination to create the bespoke installation, which covers the front of the historical Rowan House. Dazzling with over 22,296 Led bulbs, the display is complete with the addition of an impressive 2.10m W and 1.83m H large gold sparkling bow that wraps around the entire front of the building.  

A welcome addition to the Christmas decorations adorning Buchanan Street, Laings’ decoration of Rowan House is part of their continued commitment to reviving the iconic B-listed building and preserving the legacy of Glasgow’s retailers.  

Dressing the building for Christmas goes beyond the dazzling light display. The balcony, a highlight of the structure, is now embellished with festive foliage and towering trees, creating a captivating spectacle for guests. Inside, the showroom continues the festive spirit, thanks to the creative expertise of Edinburgh’s renowned installation company, Wildflower.